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Author Archives: Gene Muchanski
Measuring What Matters
Measuring What Matters by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.” And yet, any Chef will tell you that a watched pot never boils. So,who are we to believe? I believe … Continue reading
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Tagged business, digital-marketing, entrepreneurship, Marketing, small-business
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Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
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Tagged business, digital-marketing, diving, Marketing, scuba
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Become a Non-Profit Volunteer
Dive Industry Network SeriesChapter 10: Become a Non-Profit Volunteerby Gene Muchanski, Executive DirectorDive Industry Association, Inc. One major thing that could unite and grow the diving industry is volunteering your time and talents to non-profit organizations like the Dive Industry … Continue reading
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Editorial – May 2023
Why It’s Important To Study The Industry by Gene Muchanski, Executive Director The Dive Industry Foundation In the early 1980’s there were a handful of young Dive Industry Professionals (myself included) who took it upon themselves to study the diving … Continue reading
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Starting Your Own Business
Starting Your Own Business SeriesThe First Year in Businessby Gene Muchanski, Executive DirectorDive Industry Association, Inc. Your first year in business may be your most difficult part of going into business for yourself. In fact, it is going to be … Continue reading
Editorial – July 2022
What It Means To Be A Volunteer.by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the July 2022 Editorial of The Dive Industry Professional. We are so fortunate to be involved in a recreation that attracts some of the most adventurous, kind, … Continue reading
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Editorial – June 2022
EDITORIAL – JUNE 2022 What Is A Dive Industry Professional?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the June 2022 Editorial of The Dive Industry Professional. Being this is our third issue in a magazine format, after twenty-two years as a … Continue reading
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Stand Up And Be Counted
Surveying The Diving Business Community.by Gene Muchanski, EditorDive Industry Professional The Dive Industry Association is looking into ways to improve the flow of goods and services in the recreational diving industry. In the post-pandemic period, the international diving community is … Continue reading
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Preserving Our Diving History
Preserving Our Diving Historyby Gene Muchanski, EditorThe Dive Industry Professional The recreational diving industry can trace its history back to the end of World War II when Navy Frogmen brought home their new found tool, the Aqua Lung, and introduced … Continue reading
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Passing of Dr. Glen H. Egstrom
Our World-Underwater Scholarship Society by Steve Barnett, President 1990 Rolex Scholar It is with great sadness that I inform you that Dr. Glen H. Egstrom passed quietly at home facing the Pacific Ocean and surrounded by family on Monday, October … Continue reading
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Dive Industry Foundation 