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Tag Archives: business
Editorial – August 2026 – Making Businesses Better Not Bigger
Making Businesses Better Not Biggerby Gene Muchanski, EditorThe Dive Industry Professional With a new diving season starting in September, August has always been a time when dive industry businesses get their products ready for production or distribution, conduct their sales … Continue reading
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Tagged business, content-marketing, digital-marketing, Marketing, social-media
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2026 Industry-Wide Dive Retail Survey
Dive Retail Survey – 2026 by Gene Muchanski, Editor The Dive Industry Professional In conjunction with the Dive Industry Retail Association, the Dive Industry Foundation is conducting its annual Industry-Wide Dive Retail Survey. We are asking all Dive Retailers to … Continue reading
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Tagged ai, business, digital-marketing, dive-industry, dive-industry-survey, Marketing, technology
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Measuring What Matters
Measuring What Matters by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.” And yet, any Chef will tell you that a watched pot never boils. So,who are we to believe? I believe … Continue reading
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Tagged business, digital-marketing, entrepreneurship, Marketing, small-business
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Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
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Tagged business, digital-marketing, diving, Marketing, scuba
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