EDITORIAL – JUNE 2022
What Is A Dive Industry Professional?
by Gene Muchanski, Editor
The Dive Industry Professional
Welcome to the June 2022 Editorial of The Dive Industry Professional. Being this is our third issue in a magazine format, after twenty-two years as a Newsletter, it is a justifiable question to ask the International Diving Community “What is a Dive Industry Professional?” I admit, we have skirted the issue, as has the entire diving industry, on defining what a Dive Industry Professional is. We’ll do our best to give you our best definition of what we think the title implies as well as the roles and responsibilities of being a Dive Industry Professional. Of course, this is in our humble opinion based on fifty years in the business.
Dive applies to all of the different types of diving in the many different markets. It applies to snorkeling, free diving, scuba diving, surface-supplied diving, rebreather diving, and the like. Dive includes recreational diving, public safety, military, commercial, occupational, scientific, and technical. Basically, if you go underwater with equipment you are participating in dive.
Industry is a little more tricky. Technically, an industry is a group of like-minded businesses, producing similar products or services, that collectively make up an industry. Industries are based on how programs, products and services are made or sold. The United States Government organizes industries in their North American Industry Classification System. Industries include Manufacturing, Distribution, Retail, Service, Recreational Education, Travel, etc. There are many industries that have a number of businesses that specialize in dive. We currently track 18 of them.
Technically, a market is where stuff is bought & sold and is made up of buyers & sellers. The Diving Industry, as we affectionately and wrongfully call it, is not an industry at all, but a niche market. But that’s OK. We will continue to call it an industry anyway, with a wink and a nod.
Now we get to the Professional part. While there are many definitions of the word professional, word phrases that apply to us include; engaged in high standards of a profession, requiring advanced education, earning ones living from an activity, and engaged in a specific occupation for pay rather than a hobby. We acknowledge that all Scuba Diving Instructors can still be considered Professional even if some of them don’t teach diving for compensation. Our purpose in the industry is to work with all water sports professionals who make a living, part time or full time, in the business of diving.
So, we will define a Dive Industry Professional as anyone who works in the Global Diving Business Network for pay, either on a full time or part time basis. If you work in the diving community and you make money at it, we consider you to be an Industry Trade Professional. A Dive Industry Professional to be exact. The good news is that you now have a monthly trade publication to call your own, regardless of your certification affiliation or your dive equipment preference.
As we said before, The Dive Industry Association has been publishing The Dive Industry Professional for 22 years. We started out as a printed bi-monthly newsletter. Then we eventually began publishing every month. As our membership and circulation grew, we turned the newsletter into a monthly digital publication. The power of a 4-color publication with digital hot links to active websites was a big plus for us and our members. The problem with using a digital format was getting our subscribers to scroll down past the fold, never mind for 30 pages. With advanced graphics, adobe software programs, and a flip-page format, we now have the best of both worlds with longer content length and good graphic capability. I believe we are heading into a new age of monthly trade communications.
Welcome to the new monthly, digital trade news publication, The Dive Industry Professional. Our vision is to reach the entire Global Diving Business Network with a free trade publication that covers every diving topic imaginable, brought to the International Diving Community every month. Our goal is to bring you an industry insider’s perspective into the modern-day business of diving topics and issues.
In future issues of The Dive Industry Professional, we will present a monthly Editorial, a Feature Article as part of a series, an Industry Profile, a Shows & Events Calendar, and information about Membership in the Dive Industry Association. We will include articles about businesses that specialize in diving, that are in the manufacturing, retailing, training, and the travel industries. We hope to report on diving equipment tests and dive resort visits. We will feature dive operators and their dive operation crews. We will feature Scuba Instructors, Dive Clubs, Dive Boats, and Non-Profit Organizations and report on their diving activities. We will publish articles about the business of diving and how using modern marketing tools and technologies can improve your business operation and your bottom line.
Our Monthly Trade Magazine will be all about the sales of diving equipment, training programs, travel services and lifestyle products that meet our customers’ needs and grows the recreational diving industry. Our goal is to get The Dive Industry Professional into the hands of every Dive Industry Professional across the globe, every month. Subscription is FREE to all in the International Diving Community by opting in at our Constant Contact Safe Subscribe site at:
When you subscribe to our monthly trade publication, you can also opt-in to our Weekly Dive News, published every Tuesday, and our General Mailing list. You can also unsubscribe or change your profile any time you wish. We are all about keeping happy and informed divers.
For more information on being a Dive Industry Professional, contact Gene Muchanski, Executive Director, Dive Industry Association, Inc., at email@example.com or call me at 321-914-3778.