Tag Archives: Marketing

2026 Industry-Wide Dive Retail Survey

Posted on March 26, 2026 by Gene Muchanski

Dive Retail Survey – 2026 by Gene Muchanski, Editor The Dive Industry Professional In conjunction with the Dive Industry Retail Association, the Dive Industry Foundation is conducting its annual Industry-Wide Dive Retail Survey.  We are asking all Dive Retailers to … Continue reading →

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Measuring What Matters

Posted on June 4, 2025 by Gene Muchanski

Measuring What Matters  by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.”  And yet, any Chef will tell you that a watched pot never boils.  So,who are we to believe?  I believe … Continue reading →

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Customer Types in the Diving Industry

Posted on March 15, 2025 by Gene Muchanski

Customer Types In The Diving Industry  by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry.  As you may recall, we categorized active divers as members … Continue reading →

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