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Measuring What Matters

Measuring What Matters  by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.”  And yet, any Chef will tell you that a watched pot never boils.  So,who are we to believe?  I believe … Continue reading

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Customer Types in the Diving Industry

Customer Types In The Diving Industry  by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry.  As you may recall, we categorized active divers as members … Continue reading

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Become a Non-Profit Volunteer

Dive Industry Network SeriesChapter 10: Become a Non-Profit Volunteerby Gene Muchanski, Executive DirectorDive Industry Association, Inc. One major thing that could unite and grow the diving industry is volunteering your time and talents to non-profit organizations like the Dive Industry … Continue reading

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Preserving Our Diving History

Preserving Our Diving Historyby Gene Muchanski, EditorThe Dive Industry Professional The recreational diving industry can trace its history back to the end of World War II when Navy Frogmen brought home their new found tool, the Aqua Lung, and introduced … Continue reading

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