2026 INDUSTRY-WIDE DIVE RETAIL PROFILE

Contact Information:

Company Name (or DBA): ______________________________________________________________

Business Structure:   [  ]  Proprietorship     [  ]  Partnership     [  ]  Corporation    [  ]  LLC

Date opened Business: _________________________
Years in Business ___________________________

Business Address: ______________________________________________________________

City / State / Zip: ______________________________________________________________

Contact Name: _____________________________________
Title: ___________________________________________

[  ]  Male  [  ]  Female   [  ]  Both     Date of Birth: _______________
Highest Grade Completed: _____________________________

Business Phone: [          ] ___________________________
Fax #  [          ] __________________________________
Home Phone:  [          ]  ____________________________
Cell #  [          ] __________________________________

E-mail Address: ______________________________________________________________

Web Site (URL): ______________________________________________________________

Facebook Page: _________________________________
Whatsapp: ____________________________________

Survey Questions:

Store Square Footage ___________________________
Sales Floor Square Footage ________________________
Days/Hours Open: ______________________________________________________________

[  ]  Own     [  ]  Rent / Lease         [  ]  Pool on premise          [  ]  Classroom on premise

Number of Employees:  Full Time __________   Part Time __________
Instructors _________

Do you sell:  [  ] Swim    [  ] Dive    [  ] U/W Photo    [  ] Kayak    [  ] Surf    [  ] SUP
[  ] Apparel    [  ] Swim Wear

Major Equipment Lines: ______________________________________________________________

2025 Gross Sales:  $ __________________________
2024 Gross Sales:  $ _______________________________

[  ]  In-store POS Computer
Hardware ____________________
Software _______________________________

Are you thinking of expanding into other watersports?  Yes / No

Instruction:  Yes / No     Agency: _________________
Students per year: ___________________________

Type of Instruction:  [  ]  Swim     [  ]  Scuba      [  ]  Tech     [  ]  Rebreather
[  ]  Other _____________________

Rentals:  Yes / No
How many sets of rental equip     _________________________________

Brands of Rental Equipment: ___________________________________

How often do you sell (rotate) your Rental Equipment? _______________________________________________

Repairs:  Yes / No
Number of Qualified Repair Techs _____________________________________

Compressor:  Yes / No   [  ] Air   [  ] Nitrox
Type of Compressor ______________________________________

Compressor capacity: _______________________________________________

Do you have a Dive Club?  Yes / No
Name of Club:  _______________________________________________

Do you:  [  ] Sponsor Local Dives     [  ] Charter Dive Boats

Do you sell Dive Travel Vacations?   Yes / No

Do you use a Dive Travel Wholesaler?
Which ones? _________________________________________________

Number of Dive Travel Specialists on Staff:  ________________
Number of Dive Trips per year:  ____________

How many dives did you make last year? ______________________________

Do you have a written Business Plan?  Yes / No

Do you have a written Marketing Plan?  Yes / No

Do you use Business Consultants?  Yes / No
Type Used _____________________________________________

DEMA Member:  Yes / No
Dive Industry Association (DIA) Member:  Yes / No

Will you be attending the 2026 Surf Expo in Orlando, FL (Sept 16-18, 2026)?
Yes / No / Undecided

Will you be attending the 2026 DEMA Show in New Orleans, LA (Nov 3-6, 2026)?
Yes / No / Undecided

Do you go to Consumer Dive Shows?   Yes / No    Attend / Exhibit
Which ones? __________________________

Do you go to Travel & Adventure Shows?   Yes / No    Attend / Exhibit
Which ones? ______________________

Your Top 5 needs as a Dive Industry Retailer:

1.

2.

3.

4.

5.

Would you be interested in participating in addition surveys conducted by the Dive Industry Association?  Yes / No

Additional comments about the Industry ___________________________________________________________

___________________________________________________________

­­­___________________________________________________________

Thank you completing this survey.  By doing so, you’ve taken a Leadership role in this industry.

Please return to Dive Industry Foundation, 2294 Botanica Circle, West Melbourne, FL 32904