Let’s Encourage & Promote Dive Clubs

Let’s Encourage & Promote Dive Clubs
by Gene Muchanski, Executive Director
Dive Industry Foundation
June 11, 2017

It’s been a few years since I was the President of the University of Connecticut Scuba Club, at the main campus in Storrs, Connecticut.  We had over 200 members, met every month, sponsored parties and dove throughout the year.  Our two scuba classes each had 25 scuba students and 14 Teaching Assistants in them every semester.  That’s right.  We were training 100 open water students a year, in addition to advanced scuba classes and an Instructor Training Course (ITC).  The highlight of of 1980 was our first Underwater Symposium and Film Review, UCONN UNDERWATER.  We drew a record crowd of exhibitors, speakers and attendees.  John Stoneman from Canada was our Guest Speaker and he marveled the audience.  In true College spirit, we partied at the Faculty-Alumni Center with our Speakers and Guests during the Lunch Intermission and had one heck of a party at Rapps Deli (local pub) after the Show that evening.

Scuba Diving at UCONN completed my Business Education and opened up a whole new career for me.  Starting out as NAUI’s first Marketing Director right out of college, I’ve had the wonderful opportunity to work in many sectors of the diving industry; Training, Manufacturing, Retail, Travel, Media, Non-Profit and of course, Business Consulting.  Along the way, I’ve learned that for a diving company to be successful, you have to make your program, product or service FUN.  You have to have people who promote it enthusiastically and sell it with passion.  And above all, you have to have your Team of Professionals in the background, strategically running your business.  So I guess the secret to dive business success is that you have to have a plan and you can’t do it alone!

The Dive Industry Foundation has been asked to advise on the Scuba & H2O Adventure Show in Tacoma, Washington on April 20-22, 2018.  To make the show the world-class event it is designed to be, we are looking into every aspect of what makes a dive and travel expo successful.  We are helping Show Management recruit Attendees, Speakers, Exhibitors, Sponsors, Advertisers, Media Partners, Vendors, and Volunteers.

The purpose of the Scuba & H2O Adventure Show is to bring the best of our recreation to the members of the diving community in the Pacific Northwest.  It is also to showcase the best of the best in the Pacific Northwest Diving Community, to bring more business to the Pacific Northwest.

One very important sector of the Northwest Diving Community is their Dive Clubs.  Although there are many “lists” of Dive Clubs in the Industry and on-line, our organization is compiling our own working database of people who are actively involved in starting, running and promoting dive clubs.  We are looking to start a professional relationship with Dive Clubs to help them grow and be successful.  We can use your help to work with us to design and promote the annual diving event of the year in your community.  We are not only looking for attendees, we are looking for show volunteers and local advisers helping us to choose the best seminars, films and speakers for your community.

I believe that the importance of Dive Clubs has been neglected for many years and its time for Dive Clubs to bring back and maintain the joys of diving to the general public.  We are asking local divers to look at our Dive Clubs Page at www.diveindustry.org/dive-clubs/  and let us know if the clubs we have are still active and what clubs we have not listed.  We need complete contact information on the club and their logo if they have one.  Send the club contact information to gene@diveindustry.org   If you have a business card, patch, or printed material on your club, please send it to Dive Industry Foundation, 2294 Botanica Circle, West Melbourne, FL 32904.

We look forward to working with all Dive Clubs across the Globe.

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